Label, Thoze Records, and 117 Records were initially conceived by
internationally renown multi-platinum music producer and sound
engineer Christopher Cuben-Tatum (Cuben) in 1995 to provide a
desperately needed alternative for unique pop, rock, hip-hop, dance,
R&B, smooth jazz, and funk artists that also demonstrate potential
mass popular appeal.
As a 20 year veteran of the
music industry associated with countless multi-platinum, chart
topping, critically celebrated, and Grammy® award nominated artists
in virtually every genre from deep house, world music, hip-hop,
smooth jazz, electronica, R&B, industrial to everyday pop/rock --
Mr. Cuben has an unparallel diversity of successes in records,
concerts, television, and motion pictures, yet is completely aware
of fatal shortcomings in the traditional record company / artist /
management relationship many aspiring and established acts endure.
Accordingly, THAAT! Label and associated record companies are
committed to a new revolution in artist support and accountability
which starts with an experienced, empathetic leader and his bold
vision for how the music business could do better.
So many major and independent labels still subscribe to a draconian
system of accounting and a recent but sadly ineffective
understanding of artist development in today's fast changing world
of technology -- a mighty chasm has opened THAAT! we aim to fill.
With a full-time global perspective and open-minded policy of
fairness 2004 will see new releases by dynamic music artists that
redefine true quality art for your ears, your eyes, and your mind.
THAAT! is the Truth.